07 Feb Real time gets real…

While there was a huge amount of noise about real-time decision-making and real-time next best action marketing a few years ago, we haven’t as yet seen significant practical application of this technology. This is set to change from 2017 onward. Many organisations looked into or...

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02 Aug Big Data…. is it a big deal?

In such a highly connected and customer-centric world, there’s no doubt that big data is fundamental to today’s marketing department, however what are the exact benefits of big data vs. normal data? What has created the shift in customer expectation and as an organisation, how...

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