With GDRP looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled. Putting GDPR anxieties aside we have a moral obligation to protect data and GDPR provides a real opportunity for businesses to get this right.
What’s GDPR all about?
What does this mean?
In an age where data underpins everything we do this heralds a new era for businesses. GDPR is all about giving control back to consumers and making companies more responsible for their data management, with company directors becoming personally liable for data management processes.
Compliance is one thing. However, if you do this right then GDPR could be the catalyst for very positive outcomes in your business. The organisations that lead the response to this challenge will be seen as innovators, as brands with a social conscience who are protecting their customers.
There has always been a strong business case for better information management, solid information governance and sensible information lifecycle management – but there is a moral obligation to get this right as well.
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