31 Mar Welcome Victoria Manning – Client Development Director
Victoria Manning recently joined the Bench team as Client Development Director, we grabbed five minutes with her to find out how she is settling in and hear about her passion for all things data!
Can you give us a background to your career?
I’ve spent 10 years in the marketing technology space, spanning market insight tools, marketing databases, digital marketing, campaign management and analytics. My last two roles were with Experian Marketing Services and Teradata, where I gained in-depth experience of working with clients across many different industries. I have a passion for data; after all it’s the heart of rich customer marketing journeys. I’ve always strived to orchestrate this thinking into my client conversations to help resolve their business challenges.
What does your new role at Bench entail?
As Client Development Director, my role includes primary contact with organisations that are undertaking high value consulting projects with Bench, ensuring best in class project delivery and to facilitate deeper relationships with our clients. At Bench our ethos is to foster a partnership approach with an independent eye.
What particular aspects of your new role are you really enjoying and what have been the highlights so far?
Having previously been involved in the sale and implementation of customer marketing solutions with my clients, what is refreshing about my new role at Bench is that we are technology vendor agnostic and maintain an independent and advisory position with our clients. One of the current challenges is to help our clients navigate through the crowded and complicated space of marketing technologies
What do you hope to achieve in your role?
I’m looking forward to getting to know existing clients and to also to welcome new relationships with Bench. I want to be integral to a number of engagements this year where organisations are making significant change to their marketing technologies or to validate what they already have is actually fit for purpose. My goal is for our clients to see the value of their marketing technology across all areas of the business and have the right balance of process and people in the organisation to continue with their future roadmaps. At Bench, we pride ourselves on offering practical application of technology for our clients and help them ‘stand on their own feet’.
What do you see as the biggest challenges facing organisations in terms of marketing and data technology?
The buzzword of 2017 is GDPR – whilst there are still many unknowns before this legislation comes into effect, businesses need to get ready and to understand the implications of data capture and permission management across their entire customer data estate. Now is the time to have these conversations and Bench can help clients with this compliance challenge.
What do you think will be the big marketing and data technology trends for the coming year?
Cognitive learning is very exciting, it’s a technology in the here and now and will have a significant and lasting impact on the way we live and work. Flip this over and this presents new challengers for businesses and marketers, the opportunity is the ‘practical application’ of artificial intelligence.
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