Andy Addison

Associate Partner – IBM Practice

Andy has 20 years of experience in delivering data and technology solutions for mid-market and enterprise marketing organisations and was a Principal Consultant and Services Engagement Manager at Unica (subsequently acquired by IBM).


Andy’s specialist knowledge is around the use of different technologies and data for marketing segmentation, targeting strategy, data mart design and marketing solutions planning to meet the needs of client organisations.


The team of consultants who work with Andy are all experts in their field and have extensive experience both within the marketing domain and the technologies to support it.They have been involved in the delivery of marketing solutions for a number of years, fulfilling roles ranging from Project Manager to Technical Architect and Business Solutions Consultant.