Peter-Russell-Profile

Peter Russell

Associate Partner – Adobe Practice

Originally from an analytical background Peter brings a wealth of experience across numerous industry sectors and geographies, helping bridge the gap between the technical side of the business and the marketing functions.

 

Peter originally started out client side as an analyst in financial services and he then spent the next 7 years in a specialist data and analytical consultancy where he was responsible for the development and delivery of data driven marketing strategies for numerous international blue chip clients.  In 2008 Peter went to work directly within the advertising industry, allowing him to get closely involved in the creative side of program development and at the same time integrate the data and analytics offerings for 2 of the largest global agency networks. In late 2011 Peter joined a Global Professional Service Consulting firm to head up customer strategy where he and his team became early adopters of the Neolane (Adobe) technology.

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