Andy Addison
Associate Partner: IBM Practice

Andy – Associate Partner: IBM Practice

Andy heads up our IBM offering, utilising his specialist knowledge around the use of different technologies and data for marketing segmentation, targeting strategy, data mart design and marketing solutions planning to meet the needs of clients.

Over the last 25 years he has delivered data and technology solutions for mid-market and enterprise marketing organisations around the world. He and his team have significant IBM experience as Andy was formely Services Engagement Manager UK&I at Unica (subsequently acquired by IBM).

He leads a team of consultants who are all experts in their field and have extensive experience both within the marketing domain and the technologies to support it. They have been involved in the delivery of a wide range of marketing solutions, fulfilling roles ranging from Project Manager to Technical Architect and Business Solutions Consultant.

Andy is an armchair rugby fan, and loves playing golf. His dream holiday destination is anywhere with a white beach, blue sea and a kids’ club, and his favourite food is proper homemade Italian pasta

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