Pete leads on Data Architecture as part of our Adobe offering, drawing on his extensive experience in designing and operating; data warehouse, analysis and campaign management solutions as well as building single customer views to incorporate both on-line and off-line customer data to drive complex event driven campaigns.
Over the last 20 years he has developed wide ranging experience in marketing and has specialised in database marketing for the last 18 years. Pete also has a depth of consulting and operational experience across a number of industries including financial services, telecommunications, government, utilities, leisure and travel
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