Peter leads our Adobe offering, drawing on his analytical background and bringing a wealth of experience across numerous industry sectors and geographies, helping bridge the gap between the technical side of the business and the marketing functions.
He started out his career as an analyst in the financial services industry and then spent the next seven years in a specialist data and analytical consultancy where he was responsible for the development and delivery of data driven marketing strategies for numerous international blue chip clients. Peter has also worked directly within the advertising industry, allowing him to get closely involved in the creative side of program development and at the same time integrate the data and analytics offerings for two of the largest global agency networks.
He is passionate about customer strategy and in a previous role was an early adopter of Neolane (now Adobe) technology.
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