Over the past few years the level of data generated by a single consumer has increased 100-fold – a process that shows no sign of slowing down. During this time, we are also noticing fragmentation around frequency and methods of customer interactions. This is comes with an expectation on the consumers part that sales and enquiries will be handled with increasing degrees of personalisation. Moreover, there is no doubt that on-line transactions have increased the pressure on off-line transactions to deliver exemplary customer service.
This situation presents substantial and evolving marketing challenges, these include:
Get in touch to learn more about how we can help with: