Adobe Practice

What We Do:

  • Technology Consultancy
  • Decision Support Dashboards
  • Adobe Campaign Management
  • Marketing Optimisation
  • Database Design
  • Change Management
  • Segmentation
  • Customer Analytics
  • Web Analytics
  • Prospect pools

Over the past few years the level of data generated by a single consumer has increased 100-fold –  a process that shows no sign of slowing down. During this time, we are also noticing fragmentation around frequency and methods of customer interactions. This is comes with an expectation on the consumers part that sales and enquiries will be handled with increasing degrees of personalisation. Moreover, there is no doubt that on-line transactions have increased the pressure on off-line transactions to deliver exemplary customer service.

This situation presents substantial and evolving marketing challenges, these include:

  • The choice and the amount of information now available to consumers to make buying decisions.
  • The increasing use of social media tools to evaluate products and services.
  • The increasing expectations for personalised interaction at every stage of the customer journey.
  • The ability to organise data, technology and marketing processes to meet these challenges.

Get in touch to learn more about how we can help with:

 

  • Customer Strategy
  • Customer Analytics
  • Campaign Management
  • Data Solutions
  • Single Customer View Data Solutions
  • Data Strategy Consultancy
  • Marketing Optimisation

If you would like to know more about our Adobe Practice and where we can add value to your organisation please feel free to request our case studies.

REQUEST OUR CASE STUDIES
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