When it comes to implementing new systems or software, many organisations make the mistake of rushing and trying to implement technology too quickly. This is perhaps understandable, as there is often immense pressure to deliver results. Indeed, 55% of big data projects fail as they cannot demonstrate value quickly enough[1].

However, this approach rarely delivers true value in the long-term and in fact, can often be counter-productive. By rushing implementation, and not effectively managing expectations across the business, the technology is unfairly viewed as a failure.

The key is to carefully balance the adoption of the technology with what you’re trying to achieve with it. This is precisely why developing a roadmap prior to implementation is so important. Built into this roadmap should be incremental targets, some of which can be delivered quickly in order to demonstrate value up front, as well as clear objectives that the business can work towards.

These ‘quick wins’ are critical for demonstrating the value of a system and getting that all in important buy in. This stage should not be underestimated, particularly as businesses are placing more pressure than ever before on return on investment. CRM can sometimes be viewed within organisations as a concern and previous experiences with holistic technology can leave people scarred. However, if the process is delivered in an agile fashion with expert help, businesses can create pockets of value very quickly. A lengthy implementation and failure to demonstrate value swiftly, will only further alienate an audience that might already be skeptical.

It is also imperative that organisations have access to the right expertise in order to implement their chosen technology in the most appropriate way. While taking an agile and iterative approach is often recommended, some technology needs a long-term approach. Businesses need to be able to identify this upfront and communicate it widely to manage expectations too.

Over the last few weeks we have been sharing our advice for achieving data technology success, featuring excerpts from the ‘Ask The Experts’ report.To read the report in full request your copy.

Bench also runs regular ‘Knowledge Bench’ events, which are informal forums for interested and like-minded people to get together, share data and marketing technology challenges. Find out more or Register to attend.

Talk to us if you want to learn more.


[1] Infochimp big data research 2013


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