We have launched our latest ‘Ask the Experts’ guide designed to help businesses identify the challenges and capitalise on opportunities presented by the key marketing and data technology developments for 2017 and beyond.

The guide also offers practical advice for organisations about the importance As a new year dawns, there is always a rush to predict the key trends and technologies. While constantly looking forward and innovating is of course hugely important, organisations need to be mindful that innovation does not simply mean chasing after the next big thing.

Businesses need to ensure they have the basic building blocks in place in order to get real benefit from any technology they purchase. What is often overlooked is the hugely important role data plays. Nearly every new trend such as A.I, cognitive computing and IoT has data at its core. Sure, data is not as headline grabbing as the above-mentioned technologies, but none of them are possible without access to, and good integration between accurate and relevant data.

Innovating and pushing the boundaries of what is possible are part of the very fabric of the technology industry. There will always be new and exciting technologies and trends to explore. This is entirely as it should be. However, in order to gain value from groundbreaking technology and turn it in to something that will deliver significant improvement to their customers, it is vital that organisations strike the right balance.

By all means follow the latest predictions and set aside time and budget to innovate, but make sure the basic building blocks are in place too.

To read the report in full request your copy.


Talk to us if you want to learn more. 

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