Andy leads our customer experience analytics practice, helping clients to understand and see the customer journeys and use value insights to make improvements to these experiences online.
He has a wealth of experience in the digital analytics space, gained from over 10 years of working with some of the biggest brands in Europe. When IBM acquired Coremetrics and added replay and struggle detection capabilities under the Watson Customer Experience Analytics brand, Andy managed the services team which helped IBM clients implement the solution, analyse the data and add behavioural intelligence to their customer relationship management.
Andy started out his career as a web developer with a focus on application design and user experience, moving to Coremetrics in 2008 as an implementation consultant, before joining the Bench team.
Andy’s party trick is opening a beer with another beer, preferably his favourite Belgian one; not exceptional but exceptionally useful! Andy’s favourite holiday destinations Thailand and Cape Town.
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